VantageScore Surpasses FICO in YouTube Subscribers

This week, Team VantageScore celebrated a digital media milestone on our official YouTube channel: VantageScore’s subscriber count has reached 10.6k, surpassing FICO’s subscribers by 19%.

Spearheaded by Will Melfi, Social Media Manager, VantageScore’s YouTube campaigns have driven subscriber and channel activity. Some of the most popular content includes our monthly CreditGauge LIVE reports, along with subject-based content such as our series on the FHFA decision. Thanks to the efforts of both campaigns throughout July and August, VantageScore’s total YouTube subscribers grew 183% year-to-date, expanding from 3.7K to 10.6K in August 2026.

This milestone is a testament to VantageScore’s significant momentum in growing our audience and share of voice in our industry. Producing high-quality content on our digital channels expands and increases our engagement and reaches consumers in new formats.

Special thanks go to Will Melfi, Social Media Manager, and the entire Digital Team for their hard work and execution of this summer’s successful social media campaigns.